Bodyseek Studio, Williamstown North  ·  28–29 November  ·  40 places
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Two days with Paul Meldrum

The Business of Fitness

From big-box gym PT to studio owner, taught by someone who has done it. Over two days, Paul covers selling coaching, packaging your services, marketing, running a team and managing a fitness business.

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The decisions

What should you charge? How do you get clients without the gym sending them to you?

When does it make sense to hire another coach, or take on your own premises? Most trainers make these decisions as they go, often with their own money on the line.

What we'll cover

Sales, pricing, marketing, systems and the business model.

  • SalesWhat happens between an enquiry and a client, and how you run the consultation.
  • Packaging and pricingWhat you're actually selling, and what it needs to charge.
  • MarketingWho you're reaching, and what gives them a reason to enquire.
  • Systems and staffWhat to document and delegate, and how you keep the standard.
  • The business modelSemi-private and exclusive one-to-one, and the trade-offs.
  • Client retentionExpectations, progress reviews and the next stage of coaching.
Who it's for

Bring the questions you're trying to answer.

Whether you're working towards consistent $10k months, making your first hire, or growing an established business towards seven figures, you don't need to be at the same stage as everyone else.

Come with your current offer, your numbers where possible, and the biggest challenges you're facing. Be ready to say what's working, what isn't, and where you're stuck.

Your presenter

Paul Meldrum

21 years

In the fitness industry. A former seven-figure gym owner working in semi-private personal training.

Now

Builds demand systems for service businesses, and teaches the decisions behind running a fitness business.

Dates and places

Forty places.

Saturday 28 & Sunday 29 November

11:30am–6:00pm each day · Bodyseek Studio, Williamstown North, Melbourne

Open
$1,600AUD · per person
Book your place

Tickets are transferable. No refunds for no-shows.

Not sure yet?

Talk to us first.

Book a 15-minute sales call and we'll look at where you are and whether this room is the right next step.

Book a sales call
Questions

Straight answers.

Is it too early for me?

The earlier you start with a map, the less each stage costs you.

I'm fully booked. What's left to learn?

If the gym owns your clients, you've built their asset. We show you what portable looks like.

Is this two days of being sold to?

Teaching all day both days. Optional next steps get twelve clearly labelled minutes at the end. The workbook is yours either way.

Can I transfer my ticket?

Yes. Tickets are transferable. There are no refunds for no-shows.

Work out what needs to change by Monday.

Saturday 28 & Sunday 29 November · Bodyseek Studio, Williamstown North · 40 places

Book your place
The Business of Fitness, Paul Meldrum · Bodyseek Studio, Williamstown North
Tickets are transferable. No refunds for no-shows.